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Interesting to read this just at the same moment that I saw this tweet: http://twitter.com/CommunitiesUK/statuses/861741254 from Hazel Blears - UK Government Cabinet Minister who has been experimenting with Twitter for 7 days...

Michelle - At my college, the challenge is to persuade instructors to adapt Web 2.0 tools in their classes, and to trust the efficacy and integrity of those tools as part of the educational process. Faculty put up barriers as their established ways of teaching (and jobs!) are perceived to be threatened. Hence their mistrust, despite the obvious demand by students for more online classes that would incorporate those tools.

What my experience has been is that using seminars and workshops to introduce and demonstrate the tools doesn't result in adoption by faculty. A state-wide survey in Washington showed some interesting results that support that observation.

A majority of faculty who described themselves as comfortable with technology cited learning on their own and from informal conversations with colleagues as how they learned new technology. On the other hand, a majority of faculty who described themselves as NOT comfortable with technology cited workshops and seminars as their primary source!

I like your idea of encouraging experimentation.

Andy

Michele
As I reflected on this possibility of acting differently first, it occurred to me that it would work when the change was mostly action-oriented. We're adaptable creatures when using new tools, toys and technologies. However, if the challenge has a big cognitive dimension (decision making, prioritizing, making tradeoffs, planning an approach, etc), we will hesitate to begin with acting different because we're foreseeing the complex cognitive part ahead. Perhaps that explains why those "comfortable with technology" that Andy described benefit from relying informally on colleagues. They reduce their personal challenge to the action component and rely on the colleague for thinking through all the uncertainties, options and tradeoffs. That may also explain why the others want to begin with formal training, to "get their head around" the complexity of what needs to be considered first. So we can "just do it" or "fake it until we make it" if it's something different to do, but need more preparation if it's nuanced, tricky or multi-faceted.

Andy--interesting that it's the informal conversations and sharing that lead to greater adoption of social media. That actually ties in with the very nature of the media in the first place. In other words, it's not surprising that tools that foster informal conversations, sharing of recommendations and information, etc. would be more likely to be adopted when these are the "real-life" strategies used to encourage them. Using workshops and lectures is, in a way, antithetical to the values of social media, and therefore intuitively seems less likely to work.

Tom, I think you make a good point about it being easier to adopt new behaviors when the dimension you're dealing with is something action-oriented like learning to use new tools. Although it's easier to "fake it till you make it" with learning a new tool, I do believe that the same strategy can be used for more cognitive, complex skills, too.

Using social media as an example, learning the technologies of these tools is one thing. Learning the more complex strategies of how to fit them into a knowledge management/learning strategy, how to have conversations, etc. are very cognitive kinds of skills. I think, though, that you still can't really learn them and the new attitudes involved until you are practicing the behaviors themselves. Same thing with something like problem-solving--I don't necessarily have to get the big picture. I could start by practicing certain problem-solving behaviors like asking the right questions, etc.

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