The Bamboo Project Blog

Open Source Bidding and Innovation

A few weeks ago, Michelle Murrain asked a great question--How do we make change if we keep doing things the same way? (I would argue that you can't, but that's not the point of this post.) Now David Wilcox and some other collaborators are looking at how they can use a different process for a familiar nonprofit activity--responding to a Request for Proposal/Invitation to Tender (depending on your location). Writes David:

. . . the Cabinet Office wants to promote innovation among UK nonprofits, and is offering £1.2 million to anyone who can come up with a plan for a Third Sector Innovation Exchange - and also put it into practice over three years.

My initial reaction was slightly sceptical, because despite brilliant work being done by extraordinary people there are many barriers to innovation in the sector, and even more to sharing. Why give away your best ideas when competing for funding? Why try and do things differently if that would mean getting rid of most of your trustees first? As a fall back, there's the fatal "We have always done it that way."

Then I got a few calls from people who were thinking of putting in a bid, and we fell to wondering whether it might be done differently. If one of the things that stifles innovation is the way that procurement of services is handled, couldn't we demonstrate a different approach while still meeting all the tendering requirements?

The solution David's team is betting on here is open source bidding:

A small group is undertaking research and developing ideas for the bid online – and inviting others to join in the process. The inspiration for this approach comes from an increasingly collaborative online world, where people are prepared to allow others to build on work they have done.

They're inviting world-wide participation via their Open Innovation Exchange website  (created in Drupal, another open source environment) and asking interested participants to join in by:

• writing about this on their blogs or other spaces with a link, or add this tag - openinex
• registering on their site if you want to be associated with the proposal by adding specific ideas
• contacting the organizers if you think you might be able to offer something to the core team

(Note that all content will have a Creative Commons license attached to it. More info on the bid and process here)

This is a really fascinating undertaking that I think has a lot of potential. As the organizers point out, if you're trying to get innovation, you should start by modeling it. Given that this project is about "piloting new approaches to fostering, exchanging and replicating third sector innovation," an open source process for developing the bid seems particularly appropriate. I think it's far more likely that the process will result in truly new and innovative ways of thinking than the "normal" mode of proposal development which tends to occur in isolated silos. As David aptly points out:

The difficulty in tendering for complex and challenging projects is that you know your proposals may well turn out to be inadequate because there's no way of figuring out in advance  what will work. Ideally the solutions have to be worked out with those who are "the problem". But if you do go in with a proposal full of co-creation workshops with stakeholders, there's a danger you will be seen as fuzzy. It's all too easy to end up either in tacit collusion between consultants and funders to do something rather inadequate, or acrimonious disputes about failure to "deliver".

Certainly this will be a test of the sector and its ability to break free of traditional territorial, scarcity thinking. In my more optimistic moments, I'd like to believe that organizations invested in doing good in the world could model the best of human behavior, which I think is what is asked for in this process. But there's a lot to overcome--our innate tendency to "preserve" our best ideas for ourselves, our sense of competition in a world where it seems resources are becoming ever more scarce, our fears about risk-taking. All of these are the mental barriers that people will need to overcome in order to really participate in the process.

For myself, I intend to hightail it over to the site and register. I want to be a part of doing things differently, even if it means having to push past my own comfort levels and into new territory.

Using Facebook in Your Nonprofit

I spent yesterday with my college freshman daughter who revealed to me the extent to which FaceBook has taken over the social lives of teens and twenty-somethings (with the "older folk" coming on fast). Let's just say that if it's not happening through FaceBook, then it's not happening. By sheer coincidence, I'd used the train ride into NYC to read (among other things)  Fast Company's profile of 22-year old (!) founder, Marc Zuckerberg.Then this morning this post by Rob Cottingham on the Turn It Off! British Columbia campaign he launched on the site slid into my inbox. Clearly I'm being told by the universe to blog a little about FaceBook. So a few resources . . .

What is Facebook?
FaceBook is a social networking site, an Internet site that allows users to post online profiles (including photos, information about themselves, etc.) and then connect to other users who share the same interests, experiences, etc. Zuckerberg threw up FaceBook while he was a student at Harvard to provide an online avenue for students to find one another. It has since morphed into a social network for everyone.

Why Facebook (or any social network, for that matter)?
The first question to ask yourself is why use social networking at all? What can a nonprofit get from the experience? According to this TechSoup article, "What Can Social Networking Do For Your Organization?" the answer is that you can get quite a bit:

"Social networking platforms give nonprofits a forum for meeting like-minded organizations and potential supporters, and provide a medium for spreading their messages beyond the immediate community," says Alan Rosenblatt, Executive Director of the Internet Advocacy Center.

In other words, social networking can expand your reach and help you find volunteers, donors and supporters for your cause inexpensively and relatively easily.

So you've decided to consider social networking. Why Facebook? There are tons of other social networking sites on the Net, including MySpace, Ning, Idealist and Change.org. But as Katrin Verclas of NTEN noted in a March post, Facebook is where it's at right now. It has the most traffic and the biggest reach, and, as she points out, "it's infinitely less annoying than MySpace." (Agreed!) It's your best bet for finding people where they're already congregating online, especially if you're trying to reach the 18-24 year-old set. (Although as this article indicates, the 35-54 year-olds are coming on strong, with about 33% of Facebook users in this age group.) It's much easier than trying to create your own social network (ala Ning), where it can be difficult to attract and maintain users. It also makes sense to go where people are already engaging socially. It's the difference between going to the party and talking to people about what interests you or trying to throw a party that people might not even want to attend.

How Can I Use Facebook?
Besides the TechSoup article above, here are some good resources to check out:

• Start with Fast Company's slideshow, "Eight Things You Can Do With Facebook". You'll see that you can connect with like-minded users, promote events, start your own groups, etc. You might also want to take a look at this profile of Facebook (scroll down to the features section), which gives a decent overview of the different Facebook elements.

• Read through Rob's article on how he started his campaign and how he went from 8 supporters to 60 in a few days.

• Try Emily Weinberg's "How Nonprofits Can Use Facebook", which offers some ideas and a few mini case studies.

• This article on how educators can use Facebook also has some helpful tips.

• Also read The Chronicle of Philanthropy Special Report, "Face Time", which looks at how nonprofits are using social networking sites in general.

• Check out Diosa Communications' Tips for Nonprofits using MySpace. Many (if not most) of these can be adapted to Facebook.

• Read here about how Facebook might be used as a learning portal and as a tool for civic engagement.

• And if you want to get fancy about it and have access to some programmer types, then you might want to check out these 29 essential developer applications.

Whatever You Do, Avoid Looking Clueless
The one thing you CAN'T afford on a site like Facebook is looking clueless. No one sniffs out inauthenticity faster than a social network native. As the Chronicle's article reports:

"Any organization interested in leveraging communities on MySpace and Facebook must learn about them firsthand," Mr. Gammel says. "You will come across as clueless and wooden if you try to make a big splash in either place before you really understand their culture of interaction."

He recommends looking at social-networking profiles of other nonprofit organizations, examining how they interact with people online, and reading their blogs to get a sense of the tone and content online.

So your first task if you want to explore using Facebook is to join and observe the culture.Check out Martin Lemeiux's article on getting started with a Facebook profile.  I'd suggest having a staff person join on their own and then do some research for you. You might also consider talking to young people and asking them how they use the site and how they react to various nonprofit messages.

In addition to seeing how other nonprofits are operating, I'd also suggest looking into how your "target population" interacts online. I noticed, for example, that my daughter and her friends (the 18-24 year old set) are drawn into groups that use humor and off-beat group names.  One of her favorite Facebook groups is "You Know You Grew up in the 1890's When . . . " Yes, I typed that correctly--the 1890's. This group puts up hilarious "fake" posts about "Where Were You When McKinley was Shot?" and "What Should We Do With Kaiser Wilhelm?" This isn't the "normal" way that nonprofits would position themselves, but for a culture that really thrives on smart humor, you may need to think differently about how you market your groups and ideas in a setting like Facebook.

Finally, you may want to jump in cautiously at first, rather than going "whole hog." Set up a basic profile for your nonprofit, but then try using it at first to promote a specific event or online activity (signing an online petition, for example). This article on running ads on Facebook has some helpful ideas. Also see the Lemeiux article I mentioned above for some other options.

OK, so there you have my basic primer for using Facebook in nonprofits. If you're going to go the social networking route, this may be your best bet. It will take you less time and is easier than starting your own. It gives you another way to engage your volunteers, supporters and donors. And it's probably where you'll eventually need to be anyway. Online networks are a fact of life now and even if a lot of our constituents aren't using them yet, I think it's only a matter of time. Do you want to be ahead of the curve or behind the 8-ball.

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Social Media and Web 2.0 Best Practices Wiki Carnival

A few weeks ago, David Wilcox contacted me to discuss our two wikis. His is Social Media A-Z, which I've mentioned earlier and mine is Best Practices in Using Web 2.0 in Nonprofits. Since then, via Skype and Google Docs, we've cobbled together an idea that we want to share and get feedback on before we start it up. (I should add that it was the always helpful and brilliant Beth Kanter who made this suggestion).

Our Goals
David and I are really interested in further building the resources available to nonprofits that are using or considering using social media/Web 2.0 tools. We also want to expand the community of practice on this topic. We've both been working to develop our wikis toward this end, but we are now trying to collaborate more closely on what we're creating so that we don't duplicate each other's efforts. We want to create a library of useful materials for practitioners that is easily accessible to everyone.

Our Plan
Borrowing from Kivi Leroux Miller's Carnival of Nonprofit Consultants we'd like to run a Wiki Carnival to gather materials and information. Our plan is this:

From March 5-11, we'll be putting out a call for participants to:

• Send links to David or me of any of your blog items that you believe should be linked in the wiki. Even better write a new item!

• Send us a video or podcast or link related to using Web 2.0/social media tools that might be helpful. We're particularly interested in real-world examples, case studies, etc.

• Let us know what del.icio.us tags you use ... maybe socialmedia, collaboration ... then we can look for stuff you have bookmarked

• Recommend other blogs, books, articles that you think will be useful.

• Send us questions you'd like answered or ideas you have for resources that would be helpful to you in using social media with nonprofits.

You can either e-mail us the information or you will be able to post in either of our wikis on special pages that David and I will set up specifically for the Carnival.

Once the Carnival week ends, David and I will sort through everything, organize it and post into the appropriate locations in our wikis. We'll also share with you a write-up of what we got, as well as identify any gaps in information that we have, unanswered questions, etc.

Depending on what we get back, we anticipate that we'll run a Round 2 (or possibly a few more rounds) to fill in the gaps that we identify.

Right now we're running this idea up the flagpole to see if you have any ideas or suggestions for how we could run this most effectively. We want this to be a collaborative, community-building process and we definitely need your input to get it going.

So what do you think? Drop me an e-mail or leave me a note in comments. You can also check out David's post on the idea.

Flickr Photo

How to Make Online Collaboration Work

E-Learning Online reposts a great tip from Patti Shank, an instructional designer and principal for Learning Peaks, LLC.

To make online collaborations work well, Patti suggests developing a team agreement that clearly articulates the following:

1. Will the team have a leader and if so, who will this be, and will this role be rotated?       
2. How will work be distributed?  Who will do what? Who is the designated backup?
3. What work style does everyone agree to?
4. Any known problems or problematic dates/times that need to be factored in?
5. When and how will the team “meet” and communicate with each other? How often?    
6. How will iteration and version control get handled?
7. Who will post team deliverables?
8. How will team members provide constructive feedback to each other?
9. How will team members handle work that is sub par, incomplete, or not done?

Although designed for class projects, these agreements would work just as well for online work collaborations.

If possible, it's probably a good idea to try to iron these things out at a face-to-face meeting or in a Skype or conference call and then document them in an agreement that you share with everyone. If that's not possible, try turning each question into a wiki page where team members could post their ideas and then the group could edit their way to consensus. Try to find a way that makes people comfortable giving their feedback, particularly if you're a new work team that has never collaborated before.

(NOTE--As you can probably tell, I'm having fun with this online speech bubble tool. I'm afraid you'll have to bear with me for the next few days until I get it out of my system).

The Technology Steward and Communities of Practice

David Wilcox and I had a great conversation yesterday (my first opportunity to use Skype--thanks, David!) and among many topics, we discussed the concept of the technology steward in a community of practice.(David has been doing some thinking about it lately here.)

In case you haven't seen this term, technology stewards have been defined by Nancy White, Etienne Wenger and John Smith as:

“. . .  people with enough experience of the workings of a community to understand its technology needs, and enough experience with technology to take leadership in addressing those needs. Stewardship typically includes selecting and configuring technology, as well as supporting its use in the practice of the community.”

Now Nancy has posted a presentation on technology stewardship that she'll be delivering at Ignite Seattle! (Thanks to Beth for the link) I highly recommend checking it out on Slideshare so that you can benefit from Nancy's notes on each slide in the comments section.

As David and I talked yesterday, one of the issues we discussed was the fact that technology stewardship really requires meeting clients where they're at and helping them to take baby steps towards using technology to support their knowledge development. I try to do this as I work with them on other projects that are initially unrelated to technology. Basically always looking for a chance to try out some tech as I do other work. 

Unfortunately the clients I work with are sadly behind in their uses of technology. The other day I did a training for a client that has blocked work access to all online e-mail (gmail, Yahoo, etc.), despite the fact that this client is supposed to be helping people find work and today's workplace requires that you be able to access e-mail. The staff of this same client could not even tell me their work e-mail addresses because they said they didn't use them. It's hard to talk blogging or wikis with people who haven't accepted e-mail as an indispensable work tool.

Nonetheless, I'm trying baby steps with them, using a wiki to support the training I provided. Not calling it a wiki, because that's information they don't need to have and that would only confuse things, but at least using it so that they can get acquainted with what it can do.

With another client, I'm using Typepad to develop a "Hot Jobs" website that their job developers can use to showcase employment in the area. At first, I won't be including any commenting features, just using Typepad as a way to create a quick website that they can easily update themselves. But eventually I'm hoping that we can move into some of the community aspects of the software as they become more comfortable with using this kind of publishing tool.

One thing I'm learning is to stay away from the social media jargon with these organizations. As soon as I say "wiki" or "blog" or "podcast," they get a bit of the "deer in the headlights" look on their faces and they tend to shut down. Instead, I'm just talking about blogging and wiki software as tools that allow staff to create their own websites, just as Word or Publisher allows them to create a newsletter. I'm not even mentioning the terms, just what the software can do.

I'm also learning to not overwhelm them with the features of what they COULD be doing. That is too scary for most of my clients. They're often looking for reasons to say "no" to anything new, anyway. So I'm trying very hard (and against my own nature) to focus only on the specific features that will address a specific problem they've identified for me. "You need a way to be able to highlight jobs on a daily basis without having to go to a webmaster? There's a tool that will do that for you. Why don't I do a quick prototype for you so you can see how it would look?" Increasingly they say yes and now I have my foot in the door.

Once that door has opened for me, I'm able to sneak in a few more features. The Hot Jobs site I'm  developing--I added in a Wayfaring Map mashup and some video to show them what was possible. These were things that were hard to explain on their own, but within the context of addressing a problem they'd already identified, the features started to make more sense to them. 

I'm finding that this kind of stewardship is really working best with my longer-term clients, although I also try to incorporate what I can in everything I do. I've come to believe that part of my technology stewardship responsibility lies in waking people up to the even the existence of these tools. Although I may not be able to facilitate their implementation in the long run with some clients, at least I've moved things along by making them aware that the tools exist.

 

A Great Teambuilding Exercise

Sass Hat asks:

"A small nonprofit organization I assist on occasion is in the midst of a communication crisis among the members of its very small (<10) staff - infighting and communication breakdowns are happening with increasing frequency. I suggested they try some team building/communication exercises to get the (highly stressed) staff members to open up and understand each other a bit better.

They asked me to try to find some resources for them online, as they don't have a budget to bring in an outside consultant or anything fancy like that. I've googled around and found a lot of garbage - do you have any tried and true resources you could share with me? Bonus points for direct links to materials like worksheets and activities. TIA!"

I'm a big believer in experiential exercises as the best way to teach appropriate team behavior. Ideally I'm able to do this by facilitating a team through a project and during the project helping them focus on their communication and conflict resolution skills. But in the absence of that kind of time or as an introduction to team building, I've had tremendous success using "The Puzzle Exercise."

The activity takes about an hour to do and works well with groups of all sizes, although it's better if the group is under 50. In it, team members participate in putting together simple puzzles, but there are several twists to what they're doing that ultimately lead them to the realization (among others) that even when we think that we're working in teams, we have a tendency to compete.

This exercise has always resulted in several "AHA!" moments for participants and some really hilarious, sometimes disturbing behavior that's great for learning. It's easy to do and the materials you need for it are minimal.

If you're interested in using it for a team-building session, I'm including a download here. If you have any questions on how to run it, let me know.

Download puzzle_activity_lesson_plan.doc

It's Not Just About "Good Enough," It's About Empowerment

My post earlier this week on disruptive innovations and "good enough" solutions sparked an interesting response from Niels Unis:

"Bamboo gives the example of micro-lending which has changed many people’s lives. What is so effective about micro-lending, among other things, is that it empowers people to change their own lives finding solutions in situations that they know and understand. This empowerment, however, is a radical idea, and much more than a “good enough” solution. Mother of Peace has built a self sustaining farm. They make their own bread. . .

What I think is at stake is that in wanting to provide the ultimate solution, we want to feed our ego, increase our power over the world. The shift in thinking is not from “perfect” to “good enough.” The shift is one that recognizes that creating more power for the powerless, ultimately empowers everybody."

I think that Niels is right on with this insight. While the original intention of my post was to share the concept of catalytic innovations and "good enough solutions," , Niels accurately points out that the power of many of these innovations may lie in their capacity to empower the powerless.

"Good enough" solutions by their very nature will not be able to breed the same level of dependence found in more comprehensive programs. They are meant to be less fully-featured, easier to use, more simplistic. They are meant to get a specific job done and in the process, they empower the recipients to be the ones to do that.

I think Niels is also right that there's a touch of ego in wanting to provide more "comprehensive" solutions. On many occasions I've worked on designing education and training programs for TANF recipients and disadvantaged youth. Time and again I've been told that these people aren't "capable" of learning like other people--that we need to set up a system that basically does everything for them because they aren't able to do it for themselves. When I've been able to successfully fight this mentality and create a more empowering, more loosely-structured program, the naysayers have always been astounded by the results. Not that it doesn't mean I don't often have a fight on my hands again the next time I push for more customer control.

So another reason for us to pursue more catalytic innovations--because they empower the people with whom we are working.

Michele

When Funding Priorities Change

An article in this morning's Marin Independent Journal about the impact of Marin Community Foundation funding cuts led me to this article on the Foundation's recent decision to change their funding priorities:

The foundation announced in June that its board of trustees had decided to split its giving equally between sustaining and initiating grants. As a result, nonprofit organizations that serve some of Marin's neediest residents will have to reconfigure their operations or face the possibility of losing millions of dollars in funding.

The change will result in a shift of more than $35 million from sustaining grants to fund new initiatives over the next four years. The foundation gave nearly $26 million to Marin organizations during the fiscal year that ended June 30.

Among the reasons they cite for their decision are the proliferation of nonprofits with similar missions and programs and the desire to have a bigger impact. Not surprisingly, this policy change has upset a lot of people from the nonprofit community. But I see it as a change that is actually moving in the right direction.

One of my all-time favorite books is Built to Last: Successful Habits of Visionary Companies. In it, the authors argue that in visionary organizations, there is a tension between the need to preserve the core and stimulate progress.

Preserving the core means that an organization is very clear about its organizational mission and values and sticks to the strategic and tactical decisions that support their core organizational culture. A strong core gives everyone in the organization a sense of purpose and clear guidance for making decisions and taking action.

While preserving the core is important, there's also a need to stimulate progress. Organizations will not grow and flourish if they do not continue to take new action in light of changing circumstances. Recognizing that there's a tendency to stick with the "tried and true" even when the world is changing around you, the most visionary organizations have developed policies for themselves that force their organizations to change and adapt. 3M, for example, requires that a percentage of its business each year must come from new products and services. They will never completely rely on what they've done in the past--no matter how successful--because they know that eventually this will spell their demise.

From what I can see, the Marin Community Foundation is attempting to put this strategy into practice within the nonprofit/social sector environment. They recognize that their continued funding of existing programs will ensure the continuation of the same old same old and discourage innovation or change. They want to be more strategic in their support and to drive greater innovation and collaboration. This is a bold move, one that other foundations and nonprofits themselves should consider. Ongoing change is a fact of life. Developing strategies and policies that encourage the change cycle can have great benefits and create an environment that allows changes to be more strategic and coordinated. I'll be curious to see how things turn out.

Michele

 

Creating Nonprofit Skill Networks

Lately I've been exploring the concepts of nonprofit networks here, what it takes to form and nurture connections among various nonprofits and between nonprofits and individuals. We've talked about building connectivity networks that link people to people, affinity networks that reinforce commonalities among network members and production networks that move affinities into collective action.

The other day I was researching learning management systems for a client interested in tracking staff competences and training needs. I started thinking about the need for skill networks within the nonprofit community and what would have to happen in order for us to develop such networks.

What Do I Mean by a Nonprofit Skill Network?
Very simply, a nonprofit skill network would bring together the knowledge and skills of individual staff at all member organizations and make those skills available to the members of the network. For example, a staff person at Agency A might have skills in developing organizational newsletters. This skill would be cataloged in an online location--either a database or in some other form, such as through a wiki using tagging. When Agency B needs someone to do a newsletter for them, but they lack the internal skills for this to happen, then they would be able to find the staff person from Agency A who could then assist them in implementing that project. 

Why Do We Need Nonprofit Skill Networks?
Staff knowledge and skills are the lifeblood of any organization, but this is particularly true for nonprofits. The more skilled our staff are, the more access to good information they have, the more likely we are to be successful. But many nonprofits are small. They don't have the capacity within their individual organizations to cover all the skill needs that may be necessary to create an effective organization. This is particularly the case when we venture outside of traditional program areas into more functional skills, for example, IT, human resources, marketing and public relations, staff training etc.

With the creation of a skill network, member organizations would be able to expand their capacity to access particular knowledge and skills. In some cases, I could see organizations sharing a collective pool of staff. For example, Agency A might employ a marketing person who splits her time between several members of the network. Network members who used the marketing person would either reimburse the employing agency for the staff person's time or they could trade for services, perhaps offering the use of their finance person in return.

Agencies would also be able to access specialized skills and knowledge for special projects. For example, if an organization needed to run a training on case management basics, they might be able to "borrow" a staff person from one of the other organizations to provide the training. Again, they could either pay for the use of the staff person's time or they could trade for other services.

How Would a Skill Network Operate?
The first order of business would be to find a way to catalog the knowledge, skills and abilities of staff from all network member organizations. The network members would need to agree on a common taxonomy for describing skills so that member organizations are comparing apples to apples.

Ideally, these skills would be cataloged in an online system, either a shared database or by using something less sophisticated, such as tagging. If tagging was used, I could see the creation of a network wiki or blog. For each staff person there would be a detailed biography and maybe a copy of their resume, work samples, etc. Their entries would also be tagged with the appropriate knowledge and functions. Interested agencies would then be able to access the biographies by looking under the appropriate tags.

Other issues that would need to be addressed by the network would include:

• Processes and procedures for collecting the information from staff, including what information will be collected and how it will be shared.

• Will participation in the skill network be voluntary or required for individual staff?

• Processes for accessing staff from other agencies to work on various projects

• Acceptable exchanges--will trading be allowed or would it be strictly a financial arrangement? How will the organizations handle the financial side of things?

• Who will be responsible for maintaining and updating the skill database?

Cons of a Skill Network
There would be a number of challenges to creating such a skill network, not the least of which would be getting past the often siloed, territorial thinking of many organizations. Clearly this would be a complicated endeavor with logistical and practical concerns galore. Many organizations might be uncomfortable with the idea of hiring a staff person in the hopes that they would be able to share that person with other agencies and be reimbursed for those costs. (One way around that would be to look into sharing freelance consultants who would not be employed by any single agency). For various reasons, individual staff might also object to providing their services to another nonprofit. And a significant number of nonprofits operate in crisis mode, making the idea of setting up a skill network a pipe dream they feel they have little time to pursue.

Pros of a Skill Network
For all the potential problems in setting up and maintaining a skill network, I think that there are also significant benefits that make it a worthwhile endeavor. Clearly it would expand the capacity of individual organizations to provide higher quality services. They would have access to knowledge and skills beyond their organization that could give their individual organization a new lease on life.

There's also a benefit to individual staff. In many cases, nonprofit staff get burned out from dealing with the same people and problems on a daily basis. The opportunity to provide services in their strength areas to other organizations could re-energize a tired career. They could also give staff an opportunity to stretch and grow in ways that would in turn benefit their employing organization.

Some Possible First Steps
When I'm thinking about possibilities, I tend to take them to the furthest degree. I see the end result, which can be overwhelming to a lot of people. I think there are smaller steps that organizations could take, however, to start moving in the direction of a larger skill network.

Create an Internal Skill Network--The technologies exist for individual organizations to create their own internal knowledge and skill networks. Using wikis and blogs, individual organizations could take it upon themselves to catalog their internal staff knowledge and skills to make this information available to others in the organization. I would suggest delving deeply into what staff know--you may be surprised at the skills that people have developed in other parts of their lives that could be utilized within the organization.

Create a Skill Network with 1-2 Trusted Partners--Most nonprofits have developed relationships with other organizations already. To expand outside of the individual organization, they could reach out to a few of their trusted partners to build a smaller shared network of skills. You may already be doing this on an informal basis. However, making it a somewhat more structured process could reap bigger benefits for all members of the network. It could also create some major value-add for grant applications.

I think that there are a lot of possibilities for this concept and I'd love to hear from you about your thoughts, if you've seen anything like this being developed anywhere, etc. E-mail me or leave me a note in comments.

Michele

Need to Mashup a Google Map? Try Wayfaring

In a meeting yesterday, a couple of my clients wanted to be able to see the locations of various employers in their community on a map, but weren't sure how to do this. I knew that this was something we could do using Google Maps, but not being a programmer, I also knew it was beyond my minimal capacities to be fooling around with Google's API. So I started to do a little research and quickly stumbled upon Wayfaring. It's a nice little tool that could prove helpful if you want to create your own map.

Creating a Map
You have to register to start a map, something I did in about 60 seconds. Within about 5 minutes, I had developed my first map showing the location of several employers in Delaware County outside of Philadelphia.

The first step in the process is adding "Waypoints," which are the locations you want to include on the map. You name your Waypoint (I just used company names) and then in the next screen, you enter the street address. Wayfaring will automatically figure out the GPS location of the address and integrate it with Google so that you can see your location as a pin on your map.

If you'd like you can add tags (I had entered a few hospitals, so I tagged them as such) and you can also include notes on each location. In my case, I could use notes to put the contact information of the HR manager at each of the companies we were including on the map (with their permission of course). Once you've added your notes and tags, you hit "Done" and you've added your Waypoint.

Adding additional waypoints was just as easy, although I did run into a few situations where the site couldn't find the address I'd entered. I need to do some more troubleshooting on that problem.

Sharing Your Map
If you want to share your map with someone else, you have a couple of options. You can use the e-mail tab to e-mail your map to your target audience. You also have the option of cutting and pasting the code to include in your blog or website. In my case, I'll probably be including the map in the job search blog I'm going to be creating for the client.

Possible Uses
So why would anyone want to create their own map in the first place? I can actually see a lot of potential applications for the service. Later in the spring I hope to be working with a group of young people on an asset mapping project (we're waiting on grant money--sound familiar?). In that project, we want to gather information about the resources that are available in our community to serve the needs of youth who have dropped out of school. This tool could come in handy as a way to document what we collect. It would also allow us to easily share the information with other people in the community through the wiki and other tools we have planned.

Since we've been talking so much about networks lately, I can also see using this tool to map the location of individual network members or organizations or of various services that clients may access. Brainstorming with the network, you could probably come up with other value-add maps to create that would be helpful to network members. 

Pros and Cons
One feature I'd like to have but didn't see is the ability to use tags to screen locations on my map. In my case, for example, I've included several hospitals. It would be nice if I could use the tag to include only hospitals on my map.

There also doesn't appear to be any "Help" feature--not even a FAQs section--so if you run into trouble, it seems that you're on your own to figure it out.

That said, though, Wayfaring was pretty easy to use and I got myself up and running quickly with minimal problems. And I can't complain about the price, since it's free. So if you're looking for a simple, fast way to put together your own Google Maps mashup, you might want to take Wayfaring for a spin.

Michele