A few months ago I wrote that the best blogging strategy for nonprofits may be a group blog, where a number of writers are all contributing to creating posts, rather than relying on a single writer. Now I want to share a few tools that can make a group blog--or any group writing project--even easier.
Writing Posts with Google Docs
Google Docs lets you create and share documents online, which means no more emailing different versions of a document around to several different collaborators. Probably the best way to understand how it works is to watch this latest video from Common Craft--Google Docs in Plain English.
The beauty of Google Docs for blog posting is that you can more easily edit and comment on posts prior to posting on your blog. I have to say that I've begun to use it more and more as I collaborate with other bloggers on various projects and I've found it to be a real God-send.
Organizing and Assigning Posts with Rusty Budget
Rusty Budget is an interesting little online service that allows you to better manage your day-to-day story topics. Basically you can create various story folders to manage story ideas, authors, etc. I suggest checking out their short overview demo to get the full picture. The service is free for one editor and author working together and $4/month to add additional authors. Still a pretty decent bargain if you're going to be coordinating with a lot of different people.
I've started playing around with it and found it reasonably intuitive to use. It's a good place to brainstorm story ideas and make assignments.
Organizing with a Blog Editorial Calendar
Another nice tool is this blogging editorial calendar from Andy Wibbel. It's a spreadsheet that, if you watched the Google Docs video above, you know you could also use online in Google. Could be good to use with your Rusty Budget account, or even in place of it.
So now that you have some tools to get you going, maybe it's time to start talking more seriously about setting up that group blog?