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With Web 2.0, You Can Run, But You Can't Hide: Tools and Resources for Managing Your Online Reputation

In a few weeks I'll be doing a presentation on social media and public relations for the Philadelphia Black Public Relations Society, so this video via Escape from Cubicle Nation is very timely. It's from  Gary Vaynerchuck who argues that in the transparent world of Web 2.0 it will be impossible to have multiple identities. "You are who you are online," he says. No more can you be "one person for the chicks" and another person for your business associates. His conclusion? The "forces of good" can now win, because the best people will rise to the top, their actions and quality of work apparent to all.

That's a really powerful idea for both organizations and individuals. It's also a dangerous one if you aren't  careful. You have to be on top of your game because if you aren't, then people will know it. You have to keep learning, because if you don't, your outdated skills will show. That's not to say that you can't screw up, but if you do, then you won't be able to hide. It will be out there for people to see, so  you'll have to acknowledge and deal with what you've done. How you address mistakes will then become part of that public record too.

Monitoring and managing your online reputation becomes a critical success skill for both individuals and organizations in a global trust economy. In case you don't believe it, check out this survey. And don't forget The Transparent CEO.  So how do you do this? Below are some resources to get you started.

Tools and Resources for Monitoring and Managing Your Online Reputation

I'd love to hear from you about your favorite reputation resources and your thoughts on Gary's assertion that you can't have multiple personas in a Web 2.0 world.

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